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FINA Marketing & Broadcasting: Names and Times? Nahhhhh

FINA Marketing & Broadcasting: Names and Times? Nahhhhh

The FINA World Aquatic Convention is actually split up into two main parts: the Conference Program and the Golden Coaches Clinic. Hardly anyone attends the Conference Program because it’s normally just people that work for FINA receiving awards from people that work for FINA. 

Peter Hall is the Head of FINA’s Marketing & Broadcasting. He spent some time discussing engagement rates. Did you know that Sarah Sjostrom has a higher engagement rate than Kim Kardashian? You learn something every day.

The thing that concerns me the most is that they are trying to build a wall (pay to view) around their castle (the sport of swimming). That’s a good model if you are Disney and own Star Wars and Marvel.